TITLE: Smoking is Eating You Alive
CLIENT: NY Dept of Health
DESCRIPTION: These spots were created to scare the hell out of smokers and I think they are grossly affective. We shot actors on greenscreen and composited 3D elements into the shots (3D and Smoke by KRIS RIVEL). I scanned some old MRI's of my shoulder for layered graphic effects. I was given cell still images and had to make them come alive. Film effects added as well.